Reseller shows how to succeed online
by Karen Galarpe
June 19, 2009 Blogs
Posted under customer service, e-commerce, sales, success stories

WOMEN the world over have been keeping a fashionable secret for so long now. Well it’s not really so much a secret that only a few people know about it. The fact is, thousands of women have been quietly buying online a self-adhesive backless and strapless brassiere called NuBra.

It is made of silicone and with adhesive, sticks to skin well so it’s not a problem to wear clothes that are backless or are more revealing up front. Hollywood celebrities have been patronizing NuBra, and even Oprah Winfrey endorsed it.

While there are a few resellers of NuBra online, one reseller particularly stands out. Digital Web Group, Inc., which runs three e-commerce stores exclusively selling Nubra (,, and, sells the most and is topmost in search engines.

According to Fil-Am Diana Limjoco, one of GoNegosyo’s most inspiring entrepreneurs and one of the founders of Digital Web Group, “Revenue from the NuBra alone is about $500K annually. We do not advertise and sales come only from search engine placement and word of mouth. Also occasionally, a magazine, newspaper and TV show will feature the bra.”

The group started selling one style of NuBra in 2002. Now there are three styles being sold on their websites. “We use a professional e-commerce cart (, which allows one to use just one control panel for many stores), and accept all credits cards as well as PayPal, Google Checkout, checks and money order,” says Limjoco. Customers can view photos of the product online, click “Buy now,” and by putting in the country code and address, the cart will automatically estimate the shipping fees. They ship globally.

Online selling is highly competitive, so what is the secret to their success? Limjoco says, “Our placement ranks high in search engines and NuBra is a unique one of a kind patented product. Although many knock-offs have come and gone, no one has been able to duplicate the special self-healing adhesive. We have good customer support and it’s easy for people to buy from our store with most major credit cards, PayPal and Google Checkout. We answer e-mail from customers in a timely fashion. Also, we ship as soon as we get the order and if it’s a shipper cut off, we ship the next day.”

Limjoco offers eight tips for those seeking success in online sales:

1. Do your market research. “We did research before we sold NuBra and found only one other store selling online. Since we had no competition to speak of, we went for it,” says Limjoco.

2. Have your online store named as close as possible to what you are selling. Aside from NuBra, Digital Web Group also sells motorcycle speakers online at

3. Make sure your store is on the first page of Google or Yahoo search for the item you are selling.

4. Buy the .com and .net address of your store to keep competition from buying the name and competing with you.

5. Make it easy for customers to buy. Provide customer support. Answer e-mail queries within hours if possible. “We have made many sales by having an agent e-mail back within minutes!” adds Limjoco.

6. Get a good credit card processor, professional shopping cart, and PayPal, which now accepts payments from customers in the Philippines.

7. Put prices and cost of shipping next to the product. Limjoco tried buying at Multiply sites, but found that most sellers do not put prices and cost of shipping on their websites. “This means I have to write to someone to get the cost and shipping. As an avid online shopper myself, I will not usually bother to do this. I will just move on to someone else where I can pay online and shipping costs are estimated online as well,” says Limjoco.

8. Ship goods in a timely fashion once you get an order.

Link to Article:

It’s never too late to start a business
by Karen Galarpe
November 13, 2008 Blogs
Posted under leadership in business, success stories, women

AT 50, while other people her age would be at the top of their game in their chosen career, Fil-Am Diana Limjoco ventured into the unknown. It was 1998 then, and web development was something new. But there was something about it that interested Diana since her friend, out of frustration, sat her down and forced her to learn web design from him in two hours. Her friend was frustrated that Diana lacked the interest to exhibit her photographs at art galleries. Diana was a professional photographer then.

Since that lesson, Diana was hooked. She first made a website about her family, the Limjocos. Then she made a site for her town, Mt. Shasta in California, pro bono as a form of public service. More websites followed, such as, a website showcasing the beauty of Batangas, her home province. Then in 2002, she went into e-commerce by helping her friend Dave Dewbre sell products online. With Diana’s SEO skills, the site became number 1 in all keyword categories within one week, and generated 1,500 in orders in one day.

Today, Diana and Dave run Digital Web Group, Inc. which builds and maintains websites, and provides e-commerce support and web hosting, among other things. They also run successful retail stores and eBay auction stores. They are also establishing a partnership with a Filipino entrepreneur who sells environment-friendly electric motor bikes. Diana is the president and CFO of the company.

Diana relocated to the Philippines a few years ago. Last November 7, GoNegosyo named her Most Inspiring Entrepreneur for MicroBusiness for the province of Batangas. The award was given by Batangas governor Vilma Santos and Mayor Dimacuha at ceremonies held at the Batangas Provincial Auditorium.

Diana acknowledges that she was a late bloomer in engaging in online entrepreneurship. She is now 60 years old, but is still going strong and successful in her business endeavors.

Asked what she can advise young and aspiring entrepreneurs, Diana says: “The best advice I can give is not to give up, and to believe in what you are doing. If you can make money doing something you love, all the better. Get the right team together that you do not have to micromanage to help with your growth. The idea of ‘if you want something done right, do it yourself’ is perhaps for carpenters, not for trying to grow a sustainable business venture that will last beyond you. If you create an organization and it folds after you are gone, then you have failed to empower people to carry on after you, which is of course my goal in all things I do.”

Diana is now in the process of creating a mentor program for the Digital Web Group. This will pave the way for young entrepreneurs online. She also started Powerlinked, a network community for entrepreneurs, to help guide new entrepreneurs in their business journey.

Photo above shows Congressman Nicanor Briones, Batangas Governor Vilma Santos, and online entrepreneur and GoNegosyo Awardee Diana Limjoco.

©2007 - 2012 DjL Digital Designs