spirit, guerrilla marketing and a little luck have given
Tucsonan couple a leg up
all have a dream of how we are going to succeed and
then, of course how we are going to spend the wealth
that goes with our success.
But for a couple of friends
from Tucson, they had no idea they were on the verge
of an internet revolution.
Dave Dewbre and Diana Limjoco-Pollard,
the two top guns at Digital Web Group, of Tucson took
a simple product which they believed in and, with a
little good marketing skill, it was an overnight success.
The product is the NuBra (which
has been featured in X•ESS), a strapless silicon
support which gives women comfort and the freedom to
wear any type of clothing.
They sent a samples across the
country to fashion editors. One of them ran a piece
on a statewide morning television show and orders by
the thousands began to roll in.
“We could not believe
the amount of orders that were coming in,” said
Limjoco Pollard. “We were used to seeing 10 to
30 orders but suddenly a tidal wave of orders started
They have sold hundreds of thousands
of these bras in an unprecedented marketing fairy tale
While such rapid growth may
look as only a positive from an outsider, they had to
develop a new infrastructure to handle the amount of
A complete new e-commerce website and order handling
programs had to be developed as well as a constant stream
of product had to come from the manufacturer.
Dewbre is a native of Texas
who has lived and traveled across the heart land of
America and the West, selling every thing from prefabricated
windows to computers built himself. In addition to sales
he’s been kept busy the last several years designing
,installing and maintaining computer network systems,
where he has some very large name corporations as his
Limjoco-Pollard hails originally
from the Philippines surrounded by family who were civic
and community minded. She landed in California in the
late ‘60’s and she has gone through career changes as varied
as a commercial photographer, stock photo agency, college
teacher, creator and president of a highly successful
local access TV station, and award winning web site
designer/developer. The synergy and gifts of these two
people have combined to form Digital Web Group, which
offers a vast array of internet, networking and consulting
services to the business community as well as the consumer.
While the two have made a great
income from the sales of the Nu-Bra, they haven’t
They have become a registered
E-Bay traders, which allows average people to go to
them and sell whatever items they need to sell without
having to start an E-Bay account.
“We have sold everything
from horse saddles to yachts,” said Dewbre. “In
a boat, we can often get people a better price and charge
a smaller commission than boat sellers.” Limjoco-Pollard
also hosts thebestoftucson.com which features the top
places to go and the people behind many of the best
businesses in Tucson.
The site was so well put together
that X•ESS Magazine is now working with the duo
in providing content that gives the readers a better
idea of what to do in Tucson.
For more information on the
NuBra log on to www.siliconeworks.com.
If you would like to contact
them regarding selling your items on E-bay, contact
them at (see their ad on the back cover).